After sudden realization that the summer months have passed and the English weather in temperamental we decided our best option would be not too base our music video so much on the summer but to present the changing seasons and therefore portray the narrative of the performers progressing relationship. 

To make this clear to the reader not only will we change the mise en scene of what the characters wear and focus on the falling leaves to show autumn and the frost and snow to show winter  but the group will also edit a overlaying time code effect into the movie which is generally found on home videos therefore making the footage more personal as well as helping us with the weather predicament. 

12th October

Due to the short time we had to get to the beach we decided it would  be more time efficient to go to Southport rather than Lytham St Annes, therefore we planned to get the 8.45 train from Manchester Victoria. When on the train we had the spontaneous idea to film a train scene although this was unplanned it still worked effectively. The shots in which we captured was an establishing shot of the train traveling through the beautiful countryside landscapes and as the sun was beaming through the trees this image added to the cheery atmosphere in which we aimed to portray. Also we filmed different shots of the main performer including medium shot, high angled and a close up eye line. Even though these shots were spontaneous it was a great learning experiance as we could improvise and see what worked best.


After departing from Southport station we headed towards the beach and during this time we came across a war memorial location which wasn't in our planning however we realized we couldn't leave this out as it could be a crucial part of our movie due to the pillars which would frame the performer through different shots such as a wide shot of the main performer, a tracking shot in which we found a steady hand is essential and also we filmed from one end of the memorial we filmed the performer walking towards the camera with the pillars framing him on either side. The group then spotted another unplanned location of a fountain with one member of the group noting that it could be possible to recreate the stereotype of 'the serenader' who sings love songs whilst looking into the tranquil water. 


When we finally reached the beach we came across a obstacle which could essentially ruin most of our original ideas- this dilemma was that our initial ideas regarded filming the performers playing in the sea however this was impossible when it became apparent that the tide was out and the majority of the sand was wet and slushy therefore not appropriate for our idea of a summer music video therefore we had to make the best out of what we had to work with and stay within the confines of a small strip of dry sand at the front of the beach. It was here that we began using the stop motion technique in which would portray "Im yours" being written in the sand, we knew that we could simply just film one of the performers writing in the sand however we wanted to push ourselves into using more technical approaches. We achieved a successful stop motion by writing different segments of "Im yours" and for each individual segment we filmed for a few seconds therefore created the effect of stop motion.


After this we focused more on the narrative shots of the performers as we wanted to make sure that the happy vibe of the young love was presented clearly to the audience. In order to do this we included a medium long shot of the female performer walking down a set of beach steps towards the male performer- we took a variety of different angled shots from this sequence. 


The final shots we captured of the day were shot beneath the pier, we chose this location due to the criss- cross metal framing of the characters. This scene portrayed a romantic connection between both performers in which we hoped to look as believable as possible. This connection lead to the two performers entwined on the ground as the male performer teaches the girl performer to play guitar- the guitar being one of the main mise en scene used throughout the video.  

Animatic StoryBoard

This is our Story Board for a early sequence of film, they are filmed fast cut and with a yellow filter throughout in order to give our film a summer feel. There is variety of shots and camera angles and these are an example of some.

Sequence 1 - Shot 1

mid shot, panning up. 
mise en scene - guitar, costume
Lighting - yellow filter. summery













Shot 2
landscape shot
mise en scene - blanket
Lighting - yellow filter













Shot 3
long shot
mise en scene - guitar, costume
lighting - yellow filter

Shot 4
long shot / extreme wide shot
mise en scene - guitar, people













shot 5
close up
mise en scene - costume (hat, guitar)













Shot 6
wide shot
mise en scene - homeless extra, sign "im Yours"













Shot 7
long shot - panning/ following
naturalistic lighting
mise en scene - beach

Shot 8
long shot
lighting - yellow filter
mise en scene rocks

Shot 9
high angle mid shot
naturalistic lighting

Shot 10
long shot
yellow filter/ sunset lighting













Shot 11
mid shot
mise en scene - old mansion, dilapidated cars
guitar














Shot 12
mid shot - stop motion "im yours"
mise en scene - wall

Well you done done me and you bet I felt it
I tried to be chill but you're so hot that I melted
I fell right through the cracksNow I'm trying to get back
Before the cool done run out
I'll be giving it my bestest and nothing's going to stop me but divine intervention
I reckon it's again my turn to win some or learn some

I won't hesitate no more, no more
It cannot wait, I'm yours

Well open up your mind and see like me
Open up your plans and damn you're free
Look into your heart and you'll find love love love love
Listen to the music of the moment babay sing with me, were just one big family
And It's our God-forsaken right to be loved love loved love loved

So I won't hesitate no more, no more
It cannot wait I'm sure
There's no need to complicate
Our time is short- yhis is our fate, I'm yours

Scooch on over closer dear
And i will nibble your ear

I've been spending way too long checking my tongue in the mirror
And bending over backwards just to try to see it clearerBut my breath fogged up the glass
And so I drew a new face and laughed
I guess what I'm be saying is there ain't no better reason
To rid yourself of vanity and just go with the seasons
It's what we aim to do
Our name is our virtue

But I won't hesitate no more, no more
It cannot wait I'm sure

Well open up your mind and see like me
Open up your plans and damn you're free
Look into your heart and you'll find that the sky is yours
Please don't, please don't, please don't
There's no need to complicate
Cause our time is short
This oh this this is out fate, I'm yours!

Production Treatment

The music video : I'm yours by Jason Mraz
Duration: 4 minutes
Audience: The video is going to be targeted to people of the ages 14-24 (younger generation). To people who are interested in pop/rock/reggae. It would fall under the popular music genre due to that it will appeal to a mass audience including both males and females. However it also may appeal to a maybe slightly older audience between the ages of 30-40 year olds because some older audiences could appeal to the reggae style of music.
Resume: The video that we are going to produce will consist of a romantic tale of two lovers, in which one, the main performer will acoustically preform the song in the sense of showing his love. It begins with the male performer miming playing his guitar in a field, it then cuts to a shot which the both male and female are eating a picnic. Then it goes to different shots of the male performer performing in allocated urban areas. After this it cuts to a shot of both performers walking on a beach together holding hands whilst the song plays in the background. Finally theres a long shot of the pair on the egde of a hill holding hands.
Suggested Elements: The performance element of our film is going to come from the main performer miming the song and playing his guitar whilst going to different location shots. He will visit an array of locations that link with the lyrics, so therefore each will have significant meaning.
The costumes of our video will link with the sunny reggae feel of our video. This will mean wearing clothes that symbolise a beach styled look, for example a shirt with jeans shorts whilst wearing a straw trilby hat. For the female performer, she'll be wearing a varied amount of items such as a summer dress or a shirt with short-shorts.
Special FX in our video will include, stop motion. This is going to be seen when the slogan of our song 'i'm yours' is written in different areas of the locations.
Some of our key locations, are the beach which is a major influence to our video. The beach we are deciding to film at is Lythim, St.annes.

Recording Days:


Lytham St Annes

The beach was our first choice of location as we feel its the most romantic setting for our music video. We wanted to create a chilled California feel, this idea came from an image presented to the group by Beth when she told the group about a young couple she had seen on Venice beach whilst on holiday in California. She explained how she distinctly remembered how they appeared so content and mellow just sat in the sand playing guitar by a fire. http://www.venicebeach.com/ Due to the fact that this memory had stuck with her we decided it would be useful to portray these characters in our music video.

Production: This stage in the making of our video will approximately last 3-4 weeks due to the visiting of the different locations.
Post production: This stage in the making of our film will approximately last 2 weeks. This will also include the production of our cover and poster.

Mise - en - scene

We intend to take the Jason Mraz song 'Im yours' back in time to the 1960's hippy era to therefore emphasize the carefree atmosphere. We intend to incorporate floaty beach wear, big hair and other bohemian fashions into our music video to display the venice beach persona's.






Guitar

Matt's guitar is the most essential out of all our mise en scene as without that we would be unable to succesfully mime the song and give the impression of the acoustic genre.
Also our aim was to give the male performer the image of the serenader, the stereotypical serenader is one who generally strolls around a picturesque area presenting a complimetary song to express effection.

Clothing is also very important for our music video as not only did we want the performers to look fashionable and suited for our chosen theme so therefore floaty 'hippy' style clothing but also it is main criteria to present the changing seasons.

Summer

The summer clothing was based mainly on a typical california beach look so therefore floaty feminine dresses for the female performer and then trilby and jean shorts for the male performer.

The trilby hat wore by the male performer is a symbol of mystery, in all movies/novels the stereotypical serenader always has a subtle mystery about himself therefore by wearing the hat the male performer is covering some of his face hiding his eyes which are said to be the gateway to the soul.

We intend to use dress colour of the female performer to represent certain aspects for example she will wear a white dress in the summer scenes shot at the beach not only because white is a very fresh summer colour but also because it symbolises purity and innocence. The female performer will then wear a green 'country' style dress in the autumn park scenes this will relate highly to the theme of nature this therefore adds to the idea of our outdoor'hippy' image in which we are aiming to create. The final costume is the one used at the mansion and top of the arndale carpark which is jeans and a hollister shirt (with hollister being a currently very fashionable trend) with a pair of converse sneakers which is an essential piece of mise-en-scene as we are using it to present 'im yours.' This costume is very youthful in appearance with the pink shirt reflecting feminity.

Detailed Analysis

The video that my group has chosen to do a detailed analysis upon is the recent video of Eliza Doolittle – Pack up. The reasons this video was chosen was the feel good atmosphere it induces to the viewers, the summer time when the sun is shining on your face etc. The video is set in the country of Jamaica. As the video starts you see a person throw a suitcase from an old farm yard truck, instantly the artist opens this suitcase and then emerges from it. This was an original, twist which was never seen before in any music video. The view that surrounded this scene was of long dry grass, also high key lighting was incorporated creating the happy and fresh look. Using this, it helped to portray the theme of the video from the start as a ‘hippie’ and reggae style of music.

As the video goes on you see the artist use a number of old time vehicles associated with mainly the 60-70’s era where again being ‘hippie’ was the in-thing. She enters a old looking bus transporting local people. She was also seen riding on the back of a 70’s vespa Italian scooter. The use of these vehicles helped with the mise-en-scene to again create the time of the era I mentioned before, to show viewers that the artist is in a time period where ‘there wasn’t a care in the world’. Which moulds in with the whole theme of the video. Finally on this point the whole filming was done outdoors using natural lighting and maybe inducing high key lighting to brighten the shot even more.

The location of the different scenes varied from an open field to a laundrette to a stage. The use of a laundrette was to show an important meeting place and milestone in many old communities, as washing machines were not invented. In this scene the lighting is semi natural due to the light coming from the windows. You also see the first performance of the video were a young worker at this laundrette picks up a broom and starts to dance to the chorus of the song, he is framed by two walls either side holding laundry. The camera shots are varied in this shot from extreme close up to see the expression of the dancers face to medium-long shot showing the framing and finally it’s a canted angles shot from a tall corner of the room. These variation in shots helps show different angles of the performance.

The final scene is a performance on a stage. So far throughout the video there is no narrative or hardly any. Firstly there is a wide shot showing the band that is playing the song, then you see the artist on the step of the stage being framed by the band themselves. It then cuts to a high angled shot showing the artist mingling and dancing with a crowd of people in the dance hall were the performance is being carried out. It then fades to scene on the beach were she then dances and shows a long shot of her in a boat sailing off as the song fades.

As with any music video there are a lot of fast-cut editing. The editing is mainly traditional, to that focusing mostly on the artist. There are few or no transitions between each shot due to that none is needed because of the theme of that its different shots of the artist being happy whilst singing the song.

The lip syncing is of a professional due to the video is a professionally made, there are no mistakes and it fits perfectly with the words of the song.

In the end you notice that the video is mostly illustrative more than performance based, even though some performance elements are incorporated more so are the illustrative elements. You see more of things linked to the music being portrayed than that of the artist herself performing.

Some of these ideas are going used as inspiration pieces for our video as we are also doing a song that bases around the ‘feel good era’.