2. How effective is the combination of your main product and ancillary texts?

Due to the fact we split tasks between the group by having one person working on the CD digipak and magazine avert and others working on building our music video to its highest standard it was a effective technique not only because it was more time efficient rather than us all focusing on one task it also helped each individual gain experiance in using the different media technologies and techniques. This was also effective as we were able to enforce complimentary features within the main product and ancillary texts. For example the idea of the cartoon theme came from research into different CD covers gaining from the abstract style from the theme used by Eliza Doolittle.

We then took this idea and incorporated it into our music video by taking the footage of Matt walking through market  street and used a faded black and white filter to give an almost drawn image, we did at first use a line art effect on final cut pro which gave a strong cartoon effect in black and white this idea we gained from the Bruno Mars song 'Just the way you are'

However we found ourselves at a debate as one member of the group really did not like this effect as he claimed it looked tacky so after some consideration we decided to meet half way and just use the filter as it still complimented our cartoon theme. We also used brightness and contrast in the video to heighten the colour especially in the beach scenes this therefore makes it similar to our abstract colour used in the CD cover in which we have chosen to focus on particular aspects of the photograph and picked out colour this alongside our use of soft focus is similar to the famous  atherial effect used in the 70's, with the 70's being the time of the hippy era in which we have based our music video on. This enables us to bring our main product and ancillary texts together.