1. In what ways does your media product use, develop of challenge forms and conventions of real media products?

Luckily we as a group generally have the same music taste therefore we were able to come up with plenty of ideas for inspiration when it came to music videos similar to ours. Although we aimed to make our music video as unique as possible this could be sometimes difficult as the video is also based on typical romance stories which include the girl and the guy, he serenades her with his written song and they are surrounded by beautiful scenery. We incorporated this stereotypical romance into our music video using feminine clothing and a guitar for the mise en scene and using location shots such as the beach and the park. Aside from the stereotype I think we made it unique and more personal by the use of handheld shots when filming the performers looking at one and other in the tree this made the video seem more of a home video than a panned production this is something we intended on doing as our plan was to make the video seem as carefree as possible.


Another aspect which we hope will be original is the use of stop motion to narrate the lyrics although we have seen other groups use this we hope our use of writing it in the sand adds to the idea of romance stereotypes as its a typical thing for couples to write in the sand therefore we hope  this adds to our music video being more personal. In addition, we wanted to carry on this originality by incorporating different aspects of saying 'I'm yours'. As i just mentioned we wrote it in the sand which was our first initial idea, however as production was going on our group got inspired of using a 'homeless person or a busker'. This is due to most romantic films use this whereas in the music world this is very rare and only some songs choose to use it because it only fits certain genres, like our own. So in the end we decided to use this idea and we gave a piece of cardboard having the words 'I'm yours' written on it to a busker in town. This added a different feel and dimension in the sense of a comical feel which deviated from the on-going narrative feel. There was a final  'I'm yours' near the end of the song and we wanted to carry on with this using different techniques of showing 'I'm yours'. It took a bit of time to think but one of our group members again got inspiration from another film 'The last song' of where the the guy writes 'forever' on the girls trainers. In our case instead of writing 'forever' we changed it to 'Im yours'. 
































Me and my group  also feel that our music video is original and does go against conventional music videos, due to the fact we don't only get inspiration from music videos, but we also get inspiration from different media products such as movies. This enables us to come up with different ideas, such as going to Southport beach, which no one has done. Also using inspirational movie pieces adds to the narrative side of our video.  


Finally comparing this to a similar video such as Eliza dolittle's 'Pack up', they are many similarities. Such as the beach style look, the happiness that runs throughout and the overall  sunny and bright look. However the difference between our video and Eliza Doolittle's video, is the urban feel we also brought in. This added our own feel, by mixing an urban vibe with the hippie style that runs throughout the video.